Digital privacy in the use of virtual assistants: what will change in 2024

In recent years, virtual assistants have become an integral part of our daily lives. With a simple voice command, we can control our homes, search for information and even make purchases. However, this convenience brings up a crucial issue: digital privacy. In 2024, changes to privacy policies and the technologies used by these devices are more relevant than ever. Let's explore how digital privacy has changed and what it means for us.

The current scenario

Virtual assistants such as Alexa, Google Assistant and Siri are present on more than 100 million devices. They help us manage our routines, but data collection comes at a price. In 2024, after intense debates about privacy and security, there was a significant push to improve transparency. Companies began to adopt stricter practices, and user awareness increased.

New regulations

The European Union and other countries have implemented new regulations that oblige companies to be more transparent about how data is collected, stored and used. The privacy guidelines now include:

1. Clear consentUsers must give explicit permission before their data is collected. This means that when you set up a virtual assistant, you will see clear options about what you are agreeing to.
2. Data accessUsers have the right to access the data collected about them. This includes the possibility of seeing the history of interactions and understanding what information is stored.
3. Deleting data: It is now easier for users to delete their personal data. If you decide you no longer want to use a virtual assistant, you can request the complete deletion of your information.

Improvements in technology

Companies have not only changed their policies, but have also invested in technology to better protect users' privacy. New features have been implemented, such as:

Advanced encryption

End-to-end encryption has become the standard for protecting conversations and commands sent to virtual assistants. This means that even if someone intercepts the data, it will be unreadable and useless.

Local data processing

In 2024, local processing gained momentum. Many devices can now perform tasks without sending data to the cloud. This reduces the risk of exposure, as less information is transmitted and stored on external servers.

User awareness

In addition to changes in policies and technologies, users are becoming more aware of the importance of digital privacy. Education about online security has become a priority. Many people now ask questions about how their data is used before purchasing new devices. This change in mentality is fundamental.

The role of companies

Companies play a vital role in guaranteeing users' privacy. Some of them have started launching campaigns to promote their data protection practices. It is essential that users seek information about the company's reputation before trusting its products. A commitment to privacy should not just be a marketing strategy, but a real priority.

The future of digital privacy

What does the future hold for digital privacy? With the constant evolution of technology, it is difficult to predict all the changes to come. However, some trends are becoming evident.

Ethical artificial intelligence

With the growth of artificial intelligence, it is crucial that developers consider ethics when creating virtual assistants. This includes implementing principles that ensure the technology respects user privacy.

Transparency in algorithms

Companies will begin to reveal more about how their algorithms work. Transparency will be a decisive factor for user trust. When we know how our data is used, we can make more informed decisions.

The user's responsibility

Although companies are making progress, the responsibility for digital privacy also lies with us, the users. Here are some best practices:

1. Check your privacy settingsWhenever you set up a virtual assistant, explore the privacy options. Adjust the settings according to your preferences.
2. Disable audio recordingIf you are not comfortable with recording your interactions, disable this feature.
3. Stay informed: Stay tuned for news on digital privacy. Technology changes rapidly, and being informed is crucial.

Digital privacy in the use of virtual assistants is evolving, especially in 2024. Changes in regulations, improvements in technology and an increase in user awareness are shaping a new landscape. While companies are doing their part, each of us must be vigilant and proactive in protecting our data. 

The future of digital privacy depends on collaboration between companies and users. After all, trust is the basis of any relationship, and this trust must be cultivated with care and responsibility.

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September 18th, 2024